Describe the four major steps in media selection
What will be an ideal response?
First, the advertiser needs to decide on reach, frequency, and impact. Reach is a measure of the percentage of people who are exposed to the advertisement; frequency is the measure of how many times the average person is exposed to the message; impact is how people feel about the advertisement. Next, media planners need to choose among major media types: television, newspapers, magazines, direct mail, radio, outdoor, and Internet. They may also select newer digital media such as cell phones. After the media type is selected, the specific media vehicles must be identified. The last decision is media timing, which involves determining how to schedule the advertising over the course of a year.
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Answer the following statements true (T) or false (F)
1) Double taxation occurs when corporations make dividend payments to stockholders. 2) Higher start-up costs and expensive government regulations are disadvantages of corporations. 3) Both common and preferred stock carry the same degree of investment risk for the stockholder. 4) Preferred stockholders receive a dividend preference over common stockholders. 5) Paid-in capital is externally generated capital and results from transactions with outsiders.
Which of the following is NOT one of the main elements of a typical business plan?
A) product overview B) market overview C) business overview D) promotions overview E) financial overview
The current account on the BOP has three subaccounts:
A. tangible exports, tariff revenues, and capital. B. export, import, and capital. C. fixed assets, current liabilities, and long-term debt. D. merchandise, services, and unilateral transfers.
Discuss the three problems that affect the establishment of a sound executive reward system.
What will be an ideal response?