A branding strategy in which a company uses one name for all its products in a product class is referred to as ________.
A. brand licensing
B. multibranding
C. public branding
D. multiproduct branding
E. global branding
Answer: D
You might also like to view...
Only about a fifth of American managers reach which level of personal moral development?
a. Internalized b. Postconventional c. Expectational d. Enlightened e. Cooperative
When you listen in order to make an evaluation or a decision, you are using which type of listening?
a. appreciative listening b. empathic listening c. comprehensive listening d. critical/deliberative listening
Answer the following statements true (T) or false (F)
1. In general, more sophisticated audiences and those already familiar with the workings of a business will appreciate dramatic visual aids. 2. The most common reason that managers write reports is that someone asked them to. 3. Actually writing the report takes more time than doing the preliminary groundwork. 4. A report writer should gather data before developing solutions or action items.
Which of the following is the MOST accurate statement concerning a business person's vocabulary?
a. Business people don't need a broad vocabulary because simple language is best in business. b. Business people need a broad vocabulary to choose precisely the right word for a given situation. c. Business people need a broad vocabulary of simple, concrete words; longer, multi-syllable words are not appropriate in business writing. d. Business people need only a small working vocabulary and can use the computer thesaurus on the infrequent occasions when a complex word is needed.