What is the relationship between personal selling and the marketing push strategy?
What will be an ideal response?
Generally, a personal selling effort is more important when a firm engages in a push strategy, in which the goal is to "push" the product through the channel of distribution of the retailer so it is available to the consumer.
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Deciding whether to use a push or pull system depends on ______.
A. an organization’s philosophy of sustainable operations B. the type of industry in which the organization competes C. the extent of regulation enforced by the government D. the impact of ISO standards on the company’s operations
Article 9 of the UCC is flexible, simple, and it allows a variety of forms of secured financing
a. True b. False Indicate whether the statement is true or false
Final customers or users are normally asked to pay ________ prices for products they buy.
A. phony list B. basic list C. wholesale list D. discounted E. unchanging list
_____ is the segmenting of markets based on the region of the country or the world, market size, market density (number of people within a certain unit of land), or climate.
A. Community segmentation B. Geographic segmentation C. Geodemographic segmentation D. PRIZM segmentation E. Demonstratable regionalization