In what way might a marketer rely on opinion leaders?
What will be an ideal response?
Opinion leaders can influence other larger groups of consumers to be attracted to a marketer's products.
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Explain the three perspectives of organizational culture that may enhance economic performance. Which perspective was found to provide the highest level of long-term financial performance?
What will be an ideal response?
Geographic segmentation divides the market into segments based on variables such as age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, and generation
Indicate whether the statement is true or false
The power to investigate and prosecute possible violations of statutes, administrative rules, and administrative orders is the judicial power granted to administrative agencies
Indicate whether the statement is true or false
Utility refers to
A. the usefulness of a training program. B. the costs incurred for a training program. C. training effectiveness in terms of increased outcomes. D. the benefits derived from training relative to the costs incurred.