Individual influencing factors refer to
A. relationships among those in the firm's buying center.
B. uncontrollable environmental forces.
C. the power an individual controls in the buying center.
D. personal characteristics of individuals in the buying center.
E. activities of suppliers.
Answer: D
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Answer the following statements true (T) or false (F)
1. Demassification refers to customers becoming part of mass markets that reflect mass behavior and mass values. 2. Reactive change involves making carefully thought-out changes in anticipation of possible or expected problems or opportunities. 3. Walt Disney Company's investment of $1 billion into a wearable technology that it hopes will revolutionize the way visitors spend money at Walt Disney World, featuring a website ("My Disney Experience") and data-collecting wristbands ("MagicBands") that interact with scanners throughout the 40-square-mile theme park, is an example of proactive change. 4. B corporations are ones whose stocks are not listed on NASDAQ or as part of the Dow Jones Industrial Average.
EAM's allow auditors to identify significant transactions for substantive testing
Indicate whether the statement is true or false
Which of the following creates opportunities for fraud?
a. Requirement to change passwords on a regular basis b. Inability to judge quality of performance c. Controls that prevent or detect fraud d. Segregation of duties
________ corporate social responsibility focuses on profitability and helping society through philanthropy.
A. Legal B. Ethical C. Benevolent D. Social