What is the greatest value radio provides to the music industry?

A) free airplay
B) fees paid to play songs
C) concert promotions
D) insightful interviews


Answer: A

Communication & Mass Media

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During his appraisal interview, Torstenassured his supervisor he would complete a particular certificationcourse before the next quarter.Satisfied by his response, the supervisor promoted Torstento program manager

However, two months into the new quarter, the supervisor discoveredTorsten hadnot completed the course. In this scenario, Torsten failed to a. keep his word. b. respect confidentiality. c. state his purpose in advance. d. engage in ethical interviewing behavior.

Communication & Mass Media

Maria is taking a class to learn about her parents’ homeland so she can better understand them and improve her interactions with them. She is learning about her ________ identity.

a. social b. cultural c. personal d. relational

Communication & Mass Media

Jeremy knew that his listeners had heard several messages warning them against getting into the stock market. However, he wanted to weaken their commitment by arguing that this is the right time to buy stocks for long-term investments. Jeremy's persuasive strategy is __________.

A. assimilation B. elaboration C. conversion D. refutation

Communication & Mass Media

Which of the following elements usually has the greatest impact on the length a speech should be?

A. the group membership of the audience B. the audience's disposition toward the topic C. the occasion for the speech D. the physical setting for the speech E. the audience's attitudes toward the speaker

Communication & Mass Media