Speakers will want to choose their topic and coverage carefully, so their message will

have saliency for their audience. In other words, the topic and coverage should be _____.

A) historical, meaning it reviews an event the audience will have lived through
B) controversial, meaning it is a matter the audience likely has heard debated
C) trendy, meaning it reviews something currently making headlines
D) important, meaning it has great personal relevance to the audience


D

Communication & Mass Media

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In the years following Gutenberg's invention of movable metal type, society was transformed in all of the following ways EXCEPT

A) the oral tradition of story-telling was displaced by people reading stories for themselves. B) national languages emerged and gradually replaced local dialects. C) books and literacy became subject to tighter control and scrutiny by church authorities. D) authors who were previously ignored began to be recognized and paid for their work.

Communication & Mass Media

TiVo allows viewers to time shift

Indicate whether this statement is true or false.

Communication & Mass Media

The dress code for any successful interview is a business suit

Indicate whether the statement is true or false

Communication & Mass Media

"How can we worry about illiteracy rates in the United States when thousands and thousands of children are dying of AIDS and AIDS-related illnesses in other countries?" This statement is an example of which fallacy?

a. Hasty generalization b. Ad hominem c. Red herring d. Bandwagon

Communication & Mass Media