All 'Essentials' stores stock Comfort, a private-label brand. Comfort provides relaxed, fashionable, and ready-to-wear clothing that is more economical than similar clothing in other department stores. Essentials is looking at a market in which consumers are looking for similar advantages such as cost and comfort. Therefore, Essentials can use ________ as the scheme to segment its market.
A. benefit segmentation
B. geographic segmentation
C. composite segmentation
D. demographic segmentation
E. geodemographic segmentation
Answer: A
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