What is the first step in developing a customer benefit plan?
A. Choosing the features, advantages, and benefits to present to a prospect.
B. Selecting a suggested purchase order for a prospect.
C. Creating a detailed customer profile.
D. Establish a marketing plan.
E. Developing a business proposition that includes a value analysis.
Answer: A
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In a complex formal report, it is often helpful to include
A) a table of contents that lists every heading in the report plus titles of illustrations and tables. B) two tables of contents: a high-level table that shows only major headings, followed by a detailed table that includes all headings and subheadings. C) everything but prefatory parts in the table of contents. D) everything but supplementary parts in the table of contents. E) asterisks beside the titles of all key parts in the table of contents.
When making decisions about how to conduct performance appraisals, Brandon always thinks about how he can get the employee to work harder in the next year and how he can help the employee reach the employee’s goals for development. He also considers how both he and the employee can work together to best benefit the organization. It appears Brandon is using the _________ ethical approach.
A. Golden Rule B. four-way test C. stakeholders’ approach D. code of ethics
Positive nonverbal messages include all but which of the following?
A) Expressing warmth with frequent smiles B) Producing careful, neat, professional, well-organized messages C) Responding rapidly even though the message may have a few errors D) Conveying self-confidence with erect posture
In groups, discuss the case for and against this contract change. In your case you may wish to discuss some of the HR practices and employee behaviours that may need to be influences or changed and how you may go about doing so to prevent attrition.
What will be an ideal response?