When marketers set low expectations for a market offering, they run the risk of ________
A) disappointing loyal customers
B) having to use an outside-in rather than an inside-out perspective
C) failing to attract enough customers
D) failing to understand their customers' needs
E) incorrectly identifying a target market
C
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Dino Corp. is a start-up located in Orlando. It offers highly beneficial pension plans to its employees. Which category of employees is the company most likely to attract through its pension benefits?
A. young people B. disabled workers C. women of childbearing age D. unmarried people E. older people
When a positive gap exists, the service provider must:
A) try to match the expectations. B) downsize the organization. C) increase advertising expenditures. D) continuously increase quality.
If benefits from a product are not correctly matched with the product’s price, then ______.
A. the product is likely to succeed B. the product’s life cycle is likely to be extended C. this may be a violation of government regulations governing product launch D. the product is doomed to failure
Cycle Sporting Goods sells bicycles throughout the northeastern United States. The following data were taken from the most recent quarterly sales forecast: Expected SalesEnd-of Month Target InventoryJuly1,800 units210 unitsAugust1,950 units300 unitsSeptember1,880 units270 unitsOn the basis of the information presented, how many bicycles should the company purchase in August?
A. 1,950. B. 2,040. C. 1,860. D. 2,250. E. None of the answers is correct.