In some industries, personal selling accounts for most of the promotional budget. This is true because
A. the average cost per sales call has decreased since 1980.
B. it is not as expensive as other forms of communication.
C. one sales call is not likely to be enough to close a deal.
D. it has a wider reach than the mass media.
E. the cost per sales call is less than the cost per message through other media.
Answer: C
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