A buying center
A. is usually identified on a firm's organization chart.
B. may vary from purchase to purchase.
C. is usually located in major wholesale markets.
D. is usually controlled by the purchasing manager.
E. consists of all the purchasing agents in a large firm.
Answer: B
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In the regression equation y = a + bx, job evaluation points are denoted by
A. a. B. x. C. b. D. y.
Which of the following is a characteristic of superior ethics training?
a. flattening of the power relationship between management and nonmanagement b. accountability for both management and nonmanagement employees c. referral of misunderstandings to neutral third parties d. reduced management credibility
Which of the following are descriptive of smart pricing?
a. dynamic pricing b. uses data on customer shopping habits c. allows a company to identify customer preferences d. adjusts prices real-time on the Internet e. all of the above
Compared to goods marketers, services providers are more likely to promote performance documentation, availability, guarantees, and
A. distribution. B. tangible elements. C. management expectations. D. price. E. customer expectations.