According to Kara Alaimo, author of Pitch, Tweet, or Engage on the Street: How to Practice Global Public Relations, what is an effective approach for engaging in global PR?

a. form relationships with government and media officials
b. comply with local traditions of paying for media coverage
c. develop a PR strategy that can be implemented internationally
d. create a PR strategy that reflects local customs and culture


d. create a PR strategy that reflects local customs and culture

Communication & Mass Media

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After you have given directions to your friend, you ask if he understood what you said. In asking, you are using the ________ function of language

a. personal b. heuristic c. inform d. regulatory

Communication & Mass Media

The personal distance is the closest of all of Hall's four distances and ranges from the close phase of actual touching to the far phase of 6 to 18 inches.

Indicate whether the statement is true or false

Communication & Mass Media

Cultures with high uncertainty avoidance scores tend to establish rigid codes of conduct

Indicate whether the statement is true or false

Communication & Mass Media

When reasoning from cause, you should be careful to do all of the following EXCEPT 

A. show a solid link between cause and effect. B. show that audience opinion is wrong. C. eliminate other possible causes. D. eliminate other possible effects.

Communication & Mass Media