Subway restaurants are positioned as offering healthy, great-tasting sandwiches
________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.
A) Category-based positioning
B) Need-based positioning
C) Noncomparitive positioning
D) Straddle positioning
E) Price-quality positioning
D
You might also like to view...
Explain how to link tables in (1:1) association. Why may this be different in a (1:0,1) association?
A common-size statement reports the same percentages that appear in a ________
A) horizontal analysis B) financial statement C) vertical analysis D) cost statement
If an action is legal, it is ethical.?
Indicate whether the statement is true or false
Uninsured motorists coverage
A) can be purchased by uninsured drivers after an accident to retroactively cover their losses. B) will not provide coverage if the other driver's insurance company is insolvent. C) will cover injuries caused by a hit-and-run driver. D) All of the above are true.