Discuss the advantages and disadvantages of undifferentiated targeting, differentiated targeting, and concentrated targeting
What will be an ideal response?
An undifferentiated targeting strategy ignores market segment differences and targets the whole market with one offer. This mass-marketing strategy focuses on what is common in the needs of consumers rather than on what is different. Undifferentiated targeting provides economies of scale, but does not allow for individualization of the marketing mix. In contrast, a differentiated strategy targets several market segments and designs separate offers for each. Companies hope for higher sales and a stronger position within each market segment. Concentrated targeting goes after a large share of one segment instead of going after a share of a large market. These segments may be overlooked, unimportant, or under worked. Concentration offers smaller companies an opportunity to compete by focusing their limited resources more effectively.
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a.there is a need to reduce supplier dependence on the buying organization. b.there is a high probability of a devastating natural disaster. c.there is a patent involved. d.there is volatility in the supply market. e.concerns exist about supplier capacity for future volume.
If a company provides services to clients but has not yet collected any cash, how should that transaction be classified?
A. Asset source transaction B. Claims exchange transaction C. Asset use transaction D. Asset exchange transaction
Owners of interests in businesses with unlimited liability place their entire estate at risk
a. True b. False Indicate whether the statement is true or false
During the period after World War II, the United States was the most productive country in the world for approximately ____ years.
A. five B. ten C. twenty D. thirty E. fifty