Whenever the major beverage companies develop a new product, they advertise it heavily using television and print media. These efforts are designed to
A. pull the product into the marketing channel through consumer demand.
B. push the product into retail stores so customers can purchase it.
C. generate goodwill for the company.
D. make it easier to do posttesting.
E. signal strategy changes to market competitors.
Answer: A
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Over the course of 40 years, Sal grew his company to six package shipping stores. With his retirement approaching and the increased competition, he decided to reduce the number of locations to two. Sal's reduction of effort represents a
A. merger approach. B. fixed plan. C. defensive strategy. D. growth strategy. E. stability strategy.
When recording payroll:
a. the debit to Work In Process must equal the total direct labor charged to jobs in the subsidiary job cost ledger. b. the debit to Factory Overhead must equal the total indirect labor cost charged to jobs in the subsidiary job cost ledger. c. the payroll record summarizes the direct labor and indirect charges to the department for the period. d. the labor cost summary is prepared from the employees' earnings records.
________ involves looking at whether a company's key action plans are well-matched to its opportunities
A) Operating control B) Benchmarking C) Strategic control D) Regression analysis E) Portfolio analysis
Factors to consider when preannouncing a product include:
a. timing b. communication vehicles c. nature and amount of information d. target audience e. all of the above