Experimental designs measure:

a. absolute persuasiveness of a message
b. implicit persuasiveness of a message
c. explicit persuasiveness of a message
d. relative persuasiveness of a message


d. relative persuasiveness of a message

Communication & Mass Media

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The attitudes and feelings we have about ourselves and other people involved in

communication is called the A) ability to communicate. B) open philosophy. C) physical setting. D) psychological climate.

Communication & Mass Media

What advice does the text offer to public speakers who

feel the need to take a risky stance in their speech? a. Be willing to make enemies. b. Avoid controversy because it will only make your job as a public speaker harder. c. Be willing to stand by your words and actions, in both the short-term and the longterm. d. Only tackle controversial issues if you already have a high level of credibility.

Communication & Mass Media

The social scientific approach utilizes ______ methods in order to make generalizations about human behavior.

A. quantitative B. qualitative C. intensive D. extensive

Communication & Mass Media

Becoming part of a small group requires more than signing one's name to a membership roster. New members must also be ________ into the group.

A. welcomed B. instructed C. socialized D. hazed

Communication & Mass Media