Which of the following is FALSE regarding the central route to persuasion in the elaboration likelihood model?
A) Consumers exhibit high involvement with the product, message, or decision.
B) Consumers exhibit strong attention focused on central, product-related features and factual information.
C) Consumers experience conscious thoughts about product attributes and use outcomes.
D) Persuasion operates through classical conditioning.
E) Persuasion generally alters product beliefs.
D) Persuasion operates through classical conditioning.
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Tara and Boris, expectant parents, wonder about the endless possibility of traits their unborn son might inherit from them (e.g., Tara’s red hair and allergies; Boris’s tall frame and poor eyesight). As a genetics expert, you tell them that after cell division, the egg or sperm contains _____ chromosomes; thus, a male or female can produce _____ different combinations of his or her
chromosomes. a. 23; 223 b. 23; 232 c. 46; 246 d. 46; 462
Phenylketonuria is a(n) ____ that can cause intellectual disability if untreated
a. chromosomal abnormality b. environmental toxin c. inborn error of metabolism d. infection
Positive punishment necessarily involves aversives
Indicate whether the statement is true or false
Positron emission tomography (PET) studies of patients with schizophrenia have found
a. low metabolic activity throughout the brain b. less metabolic activity in the temporal lobes than in the frontal lobes. c. hypofrontality, or less activity in the frontal lobes. d. overactivity in the right hemisphere.