Which of the following statement is true regarding comparative advertising?
A) Comparative advertising is more effective regardless of the source.
B) Comparative advertising is particularly effective for promoting established, market-share leader brands.
C) Audience characteristics, especially brand loyalty associated with the sponsoring brand, are important.
D) Broadcast media, particularly radio, appear to be better vehicles for comparative advertisements.
E) A partially comparative ad is one in which a specific competitor is not named.
C) Audience characteristics, especially brand loyalty associated with the sponsoring brand, are important.
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The results ofresearch on genetic and environmental factors involved in alcohol abuse find that ____
a. genetic factors accounted for 56 percent of the risk of alcohol dependence b. genetic factors accounted for 75 percent of the risk of alcohol abuse c. genetic factors accounted for 45 percent of the risk of alcohol dependence while shared early environment made an 11 percent contribution to risk d. genetic factors made no significant contribution to risk of alcohol dependence while early environment made accounted for 56 percent of the risk of alcohol dependence
The first and still most widely used method to measure the quality of attachment in children is a 20-minute test designed by Ainsworth called the
a. internal working models of attachment. b. Strange Situation. c. Attachment Q-Set. d. Five Factor Model.
A weekend workshop group is making a decision. If we can assume that it is like most groups, then we can predict that in its decision making, the scheme followed most often by the group when there is no single objectively correct decision is
a. the first-shift rule. c. the majority-wins scheme. b. the truth-wins scheme. d. none of these.
A mental model is a person's mental representation of a situation
Indicate whether the statement is true or false