Which form of promotion is based on unpaid communication?
A. personal selling
B. advertising
C. sales promotion
D. public relations
E. digital marketing
Answer: D
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What are the three rules that ensure that no single employee or department processes a transaction in its entirety?
The salesperson promised the radio station manager that the new $30,000 computer system would be compatible with the equipment already used by the station. When the new computer system proved not to be compatible even after an additional $10,000 worth of new software, the station manager sued the salesperson and his company for:
A. violation of the Robinson-Patman Act. B. misrepresentation and breach of warranty. C. failure to adhere to the rules of full disclosure. D. violation of Title VII. E. misuse of relationship marketing.
Which of the following is NOT related to team culture?
a. Team leader’s behavior b. Utilization of training by team members c. What members learn in training d. Team support.
Which of the following statements most accurately describes the concept of a fiduciary duty?
A) A duty to ensure that the affairs of another persons are well attended to B) A duty of good to act honestly and in good faith C) A duty to take all proper and necessary precautions in dealing with the public D) A duty to avoid acts that will injure another person E) A duty to act with all due diligence