In an advertisement for Planters peanuts and trail mix, a peanut wearing a monocle and a top hat and called Mr. Peanut represents the product quality. Mr. Peanut appears in all of the advertisements for Planters. This is an example of how a company can use a _____ executional style.
A. product symbol
B. lifestyle
C. spokesperson
D. fantasy
E. scientific evidence
Answer: A
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