The term __________ is often used in marketing to refer to a competitive strategy, and public relations people often build a communication effort around a statement that describes it
a. theme development
b. research and development (R&D)
c. positioning
d. tactical mission development
C
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Answer the following statements true (T) or false (F)
1. Countries that tend toward egalitarian, individualist, and feminine values are more likely to support environmental sustainability. 2. Both power distance and femininity are negatively related to the Environmental Sustainability Index. 3. In particularist cultures, people place importance on laws, rules, values, and obligations. 4. From their research, Trompenaars and Hampden-Turner concluded that people from diverse cultures differ from one another in seven dimensions. 5. One criticism of Hofstede's work is that his data are drawn from subsidiaries of only one company.
In a digital era, free speech, especially via the Internet and mobile phones, has become a global issue
Indicate whether the statement is true or false
Which of the following statements is true of speaking notes?
a. They are word-for-word reproduction of the speech outline. b. They are written in small letters so as to fit as much material on your note cards as possible. c. They contain the fewest words possible. d. They can be used in impromptu speeches.
Which of the following is a type of informal role in an organization?
A. company comedian B. quality control technician C. assistant manager D. director of marketing