Which of the following is the best example of relationship marketing?

A. Gate Corp. uses personal selling till the provider stage to reach individual customers.
B. Venus Inc. focuses on using print media to have a wide reach.
C. Fin Corp. focuses on short-term gains through one-time transactions.
D. Kite Inc. uses mass media to communicate with its target audience.
E. Felix Inc. develops a long-term link with individual customers for mutual benefit.


Answer: E

Business

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