The first step in creating effective advertising messages is ________
A) selecting specific media vehicles
B) planning a message strategy
C) determining return on advertising investment
D) choosing media timing
E) executing the message
B
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While giving an interview, Ari has noticed that some of the candidate’s responses don’t sync up with information given in her resume. What is the best way for Ari to phrase a question asking about this issue?
a. “There’s a problem with some of your statements…” b. “You stated that…” c. “I’m wondering why you said…” d. “I can’t imagine why you said…”
If a company uses the completed-contract method of accounting for long-term construction contracts, then during the period of construction, financial information related to a long-term contract will
a. appear on both the income statement and balance sheet during the construction period. b. appear only on the income statement during the period of construction. c. appear only on the balance sheet during the period of construction. d. not appear on the financial statements.
Internal sources of generating product ideas include ________.
A. company salespeople B. retailers C. distributers D. existing customers E. wholesalers
Which of the following is a critical characteristic of good information?
A. accuracy B. abundance of details C. quantity D. ease of creation E. inexpensive