The "Four Ps" are used by marketing managers to deliver customer value to a target market.
Answer the following statement true (T) or false (F)
True
Customer value increases when customers perceive more benefits or lower costs. Marketing managers use the "Four Ps" to deliver customer value to a target market.
You might also like to view...
Bonds issued that mature at regular intervals are called serial bonds
a. True b. False Indicate whether the statement is true or false
What is a recommended strategy for keeping point-of-sale customer giving campaigns healthy and viable?
a. Ask for relatively high dollar amounts to make a big impact. b. Have recipients of the charitable giving present. c. Run them only for short amounts of time. d. Target only high-disposable-income customers.
The following information is available for Fenton Manufacturing Company at June 30: Cash in bank account$11,455 Inventory of postage stamps$74 Money market fund balance$10,400 Petty cash balance$350 NSF checks from customers returned by bank$867 Postdated checks received from customers$791 Money orders$290 A nine-month certificate of deposit maturing on December 31 of current year$6,000 Based on this information, Fenton Manufacturing Company should report Cash and Cash Equivalents on June 30 of:
A. $22,495 B. $28,495 C. $23,286 D. $12,095 E. $29,286
If the breakeven point increases, the margin of safety increases
Indicate whether the statement is true or false