According to research, women tend to speak with more disclaimers, qualifying

words, and short “tag” lines than do men.

Indicate whether the statement is true or false.


Answer: T

Communication & Mass Media

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An ethical perspective for members to consider is the collectivistic nature of group interactions. This means that __________.

A. the success of the group is more important than any one individual B. individual members' best interests must take priority over group goals C. it is suggested that the group ignore unpopular or minority views D. it is never acceptable to withhold information or opinions from the group

Communication & Mass Media

The CEO of Reed Inc who was in London, wanted to address journalists about the company's plans. The company arranged for the CEO to sit in front of a camera and had journalists interview him from their own television studios

What is this PR technique called? a) Satellite media tour b) Radio news release c) Radio media tour d) Television news release

Communication & Mass Media

What demanding factors are forcing companies to appoint spokespeople?

a. Disclosure and accountability b. Disclosure and credibility c. Service and authority d. Service and credibility

Communication & Mass Media

Define culture.

What will be an ideal response?

Communication & Mass Media