Sales of private-label brands continue to increase, particularly in big-box stores such as Costco and Trader Joe's.
Answer the following statement true (T) or false (F)
True
In recent years, as the size of retail firms has increased through growth and consolidation, more retailers have the scale economies to develop private-label merchandise and use this merchandise to establish a distinctive identity. In addition, manufacturers are more willing to accommodate the needs of retailers and develop co-brands for them. At Kroger, 35 percent of sales in in its nearly 2,500 stores come from store brand options. Both Costco and Trader Joe's have based their brand identities around their store brands.
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