How can you best avoid the great expectation fallacy?

a. do not underestimate your audiences' intelligence
b. avoid directly stating your position
c. set modest goals for persuading your audience
d. watch out for self-fulfilling prophecies


c

Communication & Mass Media

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One sign of a good theory is whether scholars can test it to see if it is false

a. True b. False

Communication & Mass Media

When an audience is apathetic about the issue you will discuss in your persuasive speech,

A. they are undecided about their position on the issue. B. they are ignorant about the issue. C. they don't care about the issue. D. they are in the latitude of acceptance.

Communication & Mass Media

According to your textbook, you should include your purpose statement in your delivery outline

Indicate whether this statement is true or false.

Communication & Mass Media

When we view the speaker and listener as exchanging messages and negotiating meaning (SENDER: encode, idea, message... RECEIVER: message, decode, idea)

What will be an ideal response?

Communication & Mass Media