Answer the following statements true (T) or false (F)
1. Since managers write so many e-mails every day, they are not held to the same
writing standards as letters.
2. “Please do not hesitate to contact me” is preferred over “Please contact me”
because it sounds more businesslike.
3. The basis for making organizational decisions when composing a business message
is the “you” attitude.
4. An easy way to deliver a negative message in a positive tone is to stress reader
benefits.
1. FALSE
2. FALSE
3. TRUE
4. TRUE
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The purchase of direct and indirect materials on account during the month requires an entry
a. debiting Work in Process and crediting Materials. b. debiting Materials and crediting Accounts Payable. c. debiting Accounts Payable and crediting Materials. d. debiting Materials and crediting Work in Process.
Susan acts warm and friendly to her supervisor when discussing possible promotions, leading some of her coworkers to call her a “teacher's pet” or “brown-noser.” Susan is using a(n) ________ strategy.
a. advocacy b. ingratiation c. disparaging d. condescending
Which of the following is TRUE for customer-perceived value?
A) It is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a product. B) It is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. C) It is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering. D) It is the net present value of the stream of future profits expected over the customer's lifetime purchases. E) It is the process of investigating the hierarchy of attributes consumers examine in choosing a brand if they use phased decision strategies.
When conducting selection interviews, Avigail likes to ask questions like “What would you do if a customer requested a refund on a product one year after the product was purchased?” Avigail is asking ______ questions.
A. probing B. unstructured C. closed-ended D. hypothetical