When a firm increases the price of a good or service because of an increase in demand, what unethical practice are they potentially engaging in?
A) Consumerism
B) Collusion
C) Unfair pricing
D) Collaboration
E) Price gouging
Answer: E
Explanation: E) Firms can also come under attack for price gouging, responding to increased demand with overly steep (and often unwarranted) price increases.
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Which statement regarding goodwill is true?
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Fill in the blank(s) with the appropriate word(s).
Many companies view their customer information file (CIF) as a key source of competitive advantage
Indicate whether the statement is true or false
Although supply-side exposure methods provide quantifiable measures of sponsorship activities, equating media coverage with advertising exposure ignores the content of the respective communications
Indicate whether the statement is true or false