Good marketing managers know that
A. different audiences may interpret a message differently.
B. noise in the communication process improves promotion effectiveness.
C. the trustworthiness of the source does not affect how receivers evaluate a message.
D. a major advantage of personal selling is that noise can be eliminated.
E. All of these alternatives are true.
Answer: A
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A company would most likely have an unfavorable labor rate variance and a favorable labor efficiency variance if
a. the mix of workers used in the production process was more experienced than the normal mix. b. the mix of workers used in the production process was less experienced than the normal mix. c. workers from another part of the plant were used due to an extra heavy production schedule. d. the purchasing agent acquired very high quality material that resulted in less spoilage.
Which concept is defined as the extent to which employees feel a sense of personal fulfillment and intent when carrying out tasks, along with a belief that their work contributes to some larger purpose?
What will be an ideal response?
The most successful workplace teams A) agree on a purpose and procedures
B) are homogeneous. C) avoid conflict. D) work independently.
Which of the following is greater (answers rounded to the nearest cent)?
A) An ordinary annuity of $100.00 per year for three years discounted at 10% per year B) A present value of $248.69 C) A future value of $331.00 three years from today, given an interest rate of 10% per year D) You would be indifferent to the three choices since they all have the same present value when using an interest rate of 10% per year.