Explain the marketing strategy known as the product improvement approach, giving an example of its implementation
What will be an ideal response?
The product improvement approach is used when changes are made to certain characteristics of the person being marketed. For example, the person might change his appearance or name to increase his market value.
You might also like to view...
[APPENDIX] When a company has a credit balance in its Deferred Tax account, this amount would appear as a(n)
a. contra asset on the balance sheet. b. stockholders' equity account on the balance sheet. c. expense account on the income statement. d. liability account on the balance sheet.
Which of the following debt management ratios is the most inclusive for measuring the degree to which a company relies on outsiders for financing?
A) Debt to equity ratio B) Times interest earned ratio C) Long-term debt to equity ratio D) Long-term debt to total assets ratio
Projections about how much the project will finally cost can be calculated based on ______.
a. the actual cost (AC) of the work performed to date and the earned value (EV) to date b. the planned cost (PC) of the work performed to date c. either A or B d. neither A nor B
Stan has agreed to sell a warehouse to Ed for $150,000. The contract says that Stan will convey to Ed whatever interest he has in the property, but does not state that he has any interest. Ed is to receive a(n) ____ deed
A) insurable B) quitclaim C) general warranty D) special warranty