Answer the following statement(s) true (T) or false (F)

1. In the Samsung Note 7 situation, a minor corporate crisis transitioned into a major litigation and product crisis.
2. In the precrisis stage of Coombs’ crisis communication model, organizations try to eliminate or reduce the risk of a crisis by forming crisis response teams and monitoring social media.
3. In the crisis impact stage of Coombs’ crisis communication model, a firm focuses on returning to business and repairing any damage to the company reputation.
4. Research indicates that social networking has increased in the past decade and that men and women use social media at similar rates.
5. Crises faced by firms today are fueled by the volume, velocity, and variety of digital information.


1. FALSE
2. TRUE
3. FALSE
4. TRUE
5. TRUE

Communication & Mass Media

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Communication & Mass Media