When you examine specific characteristics of an audience such as beliefs, attitudes, and values, you are identifying

a. demographic analysis.
b. psychological profiling.
c. audience segmentation.
d. audience targeting.


b. psychological profiling.

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Generally, quantitative methods and statistics provide greater insight on human communication than qualitative methods. 2.Determining why different people prefer different types of music is a research topic for communication researchers. 3.Observation is a tool that can measure all communication phenomena. 4.Researchers should always remain distant from their participants. 5.The scientific method is the only way to do communication research.

Communication & Mass Media

Do not refer back to the introduction in your conclusion; that only bores the audience

Indicate whether the statement is true or false

Communication & Mass Media

How do you perceive lying? Is it ever beneficial to tell a lie? Explain

What will be an ideal response?

Communication & Mass Media

Explain the differences between the three different types of leadership styles discussed in the textbook

Which leadership style do you think you exhibit during group interactions? Explain your answer. What will be an ideal response?

Communication & Mass Media