Roger is always eager to own the latest cell phone model launched in the market. He makes it a point to buy new cell phones on the first day of their launch
He is also an active member of various online forums that discuss the latest technical developments. In this case, Roger is a(n) _____.
a. laggard
b. innovator
c. early majority
d. late majority
ANSWER: b
Roger is an innovator as he is always eager to own the latest cell phone model launched in the market. Innovators are the first 2.5 percent of all those who adopt the product. Innovators are eager to try new ideas and products, almost as an obsession. In addition to having higher incomes, they are more worldly and more active outside their community than noninnovators.
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