In the context of segmenting international markets, which of the following statements is true?
A. Segmenting based on demographic, cultural, and other characteristics helps find regional or national submarkets that are similar.
B. Segmenting dimensions become less specific when the target market segment seeks to purchase a particular brand of a product.
C. Qualifying and determining dimensions of segmenting work independent of each other in marketing strategy planning.
D. Critical data is easily available and highly dependable as firms move into international markets.
E. It is not possible for each different submarket within a broad product-market to be motivated by a different set of segmenting dimensions.
Answer: A
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