A car salesperson who focuses on airbags, seatbelts, and keyless entry systems is

using which appeal on Maslow’s hierarchy of needs?

a. Physical.
b. Safety and security.
c. Love.
d. Esteem
e. Self-actualization.


Answer: b

Communication & Mass Media

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Anna used a transformational leadership style because in her small group she usually took notes and provided information, but if other members were not leading, she would step up and act as a leader by directing the discussion and helping the group

focus on the task at hand. Indicate whether the statement is true or false

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What is the first question to ask before beginning to write a PR tactic?

a. Why are you writing? b. When is the deadline? c. What is the budget? d. Who are the target readers?

Communication & Mass Media

Which groups have been shown to exhibit the most cohesiveness?

a. small groups b. large groups c. moderate-sized groups d. size does not matter

Communication & Mass Media

When we stereotype others, we do so to fulfill our needs for power, authority, and structure

Indicate whether the statement is true or false.

Communication & Mass Media