In a short essay, list and discuss the three categories of personal interviewing methods
What will be an ideal response?
a. Personal in-home interviews - in this type of interview, respondents are interviewed face-to-face in their homes. The interviewer's task is to contact the respondents, ask the questions, and record the responses. In recent years, the use of personal in-home interviews has declined. Nevertheless, they are still used, particularly by syndicated firms.
b. Mall intercept personal interviews - in this type of interview, respondents are intercepted in shopping malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview.
c. Computer-assisted personal interviewing - in this type of interview, the respondent sits in front of a computer terminal and answers a questionnaire on the screen by using the keyboard or a mouse. This method has been classified as a personal interview technique since an interviewer is usually present to serve as a host and to guide the respondent as needed.
You might also like to view...
Describe the schedule of cost of goods manufactured and sold. What information does it include, and how is it used?
What will be an ideal response?
Jones, Inc. has a current ratio equal to 1.40. Which of the following transactions will increase the
company's current ratio? A) The company pays back $50,000 of its long-term debt. B) The company collects $500,000 of its accounts receivable. C) The company sells $1 million of inventory on credit. D) The company writes a $30,000 check to pay off some existing accounts payable.
All of the following accounts are part of cash management EXCEPT
A) cash on hand. B) cash in a checking account. C) cash in a savings account. D) cash invested in a stock mutual fund. E) petty cash.
What research questions might be asked about a firm's advertising?
What will be an ideal response?