The first step in developing a marketing plan is to establish the corporate connection. This step involves ensuring that the marketing plan will support:
a. the corporate strategy
b. the company’s sales objectives for each quarter
c. a and d only
d. the company’s mission statement
e. none of the above
c. a and d only
You might also like to view...
Two of the most widely used techniques for scheduling are
A. graph algorithms and spectral layout. B. directed graphs and matrices. C. Gantt charts and PERT networks. D. Supnick matrix and flow network.
A(n) ________ takes the place of a noun
A) adjective B) adverb C) pronoun D) preposition
It is not a crime to defraud the public through the use of ads on television
a. True b. False Indicate whether the statement is true or false
The Great Brands campaign, developed by the American Advertising Federation, promoted the economic power of advertising by
A. featuring companies synonymous with quality advertising. B. providing financial incentives to smaller firms in the industry. C. enforcing restrictions on unethical and immoral advertising. D. voting against offensive and obnoxious advertising. E. protesting against restrictions enforced by the Children's Advertising Review Unit.