The Trust Barometer, published by the international public relations firm Edelman, revealed that ________________ of people have refused to buy the products or use the services of a corporation they do not trust.
a. 73%
b. 23%
c. 53%
d. 63%
a. 73%
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Which of the following is scarcer in nature, requires sustained investment, and leads to sustainable international competitive advantage?
A) advanced factors B) basic factors C) human resources D) physical resources
As a marketing researcher, if you plan to conduct your research using qualitative measures like brand personification, what are you likely to ask the respondents in order to elicit their impression on your brand?
What will be an ideal response?
All of the following are examples of words that are often considered confusing to respondents EXCEPT:
A) usually. B) normally. C) frequently. D) definitely. E) sometimes.
A corporation has 14,000 shares of 13%, $104 par noncumulative preferred stock outstanding and 22,000 shares of no-par common stock outstanding. At the end of the current year, the corporation declares a dividend of $220,000. What is the dividend per share for preferred stock and for common stock? (Round your answer to the nearest cent.)
A) The dividend per share is $13.52 to preferred stock and $1.40 to common stock. B) The dividend per share is $8.26 to preferred stock and $1.40 to common stock. C) The dividend per share is $13.52 to preferred stock and $13.52 to common stock. D) The dividend per share is $13.52 to preferred stock and $27.50 to common stock.