What is the difference between selective attention and selective exposure?

What will be an ideal response?


Selective attention is the idea that some stimuli capture our attention more readily
than others. Determining factors of what will capture our attention include intensity, novelty,
motivation, and repetition. Selective exposure is the idea that we consciously place ourselves in
situations where we are likely to be exposed to viewpoints similar to our own.

Communication & Mass Media

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Which of the following is true of computer-mediated communication?

A. Instant messaging is used more often in the business world than it is used by students. B. E-mail messages are the most prone to conflict. C. E-mail messages are the least prone to conflict. D. The fewer codes conveyed by a channel, the greater the chance for the message's success.

Communication & Mass Media

Hard evidence includes factual examples and statistics

Indicate whether the statement is true or false

Communication & Mass Media

 Extemporaneous speaking, the most common form of formal speaking for students, includes using a mixture of notes and memory.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is NOT an example of a cliché?

A. "You only get out of it what you put in it." B. "The rich get richer and the poor get poorer." C. "No pain, no gain." D. "Our country is more of a banquet than a melting pot."

Communication & Mass Media