Marketing research has three functional roles. These roles are:
A. normative, descriptive, and explanatory
B. predictive, normative, and persuasive
C. descriptive, diagnostic, and predictive
D. flexible, interactive, and discovery-oriented
E. descriptive, explanatory, and predictive
Answer: C
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If an economy is in a recession, with output below its full-employment level, a(n) ____ fiscal policy can be used to return the economy to its long-run equilibrium, which would cause the price level to ____.
A. expansionary; increase B. expansionary; decline C. contractionary; decline D. contractionary; increase
People who are open to experience tend to have all of the following characteristics, EXCEPT ______.
a. prefer the status quo b. curious and broad-minded c. tolerance for ambiguity d. willing to change
Which department maintains policies, plans, and procedures for the effective management of employees?
A. Human resources B. Sales C. Accounting D. Operations management
Which of the following is NOT an example of unethical behavior?
a. deceptive packaging b. misleading information on package labels c. covering up damaged products going out for shipment d. unusually high profit margins