David Oreck advertises Oreck vacuum cleaners via commercials that run on national radio programs. He encourages consumers to "…try my 8-pound Oreck vacuum for free for 30 days," and to return it if they aren't satisfied. He then provides an easy-to-remember toll-free telephone number that consumers can use to place orders. Regarding the AIDA model, the free-trial period and availability of a toll-free number are devices used mainly to
A. obtain action.
B. gain confirmation.
C. get attention.
D. hold interest.
E. arouse desire.
Answer: A
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Each of the following is a relational algebra function except
a. join b. project c. link d. restrict
Charitable donations, running initiatives that benefit the community, providing aid to people affected by natural disasters, or engaging in projects that have a positive impact on the environment are all examples of which level of corporate social responsibility?
A. economic B. legal C. ethical D. discretionary
Which of the following is not one of the three teleological frameworks?
a. Ethical egoism b. Utilitarianism c. Kant’s ethics d. Sidgwick’s Dualism
Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm's biggest customers, who told her, "We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a
A. partnering relationship. B. common marketing system. C. shared mission statement. D. linked supply chain. E. corporate vertical marketing system.