Which of the following is NOT a key variable that marketers need to consider when developing marketing mixes for manufacturers?
A. buying procedures of manufacturers
B. geographic location of manufacturers
C. classifications of manufacturers
D. size of manufacturers
E. CEOs of manufacturers
Answer: E
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In a sentence, explain what path–goal theory is designed to explain.
What will be an ideal response?
A firm that successfully balances exploitation of current opportunities and exploration of future possibilities is considered ambidextrous.
Answer the following statement true (T) or false (F)
Programmed decision making is a(n) ________ process.
A. intuitive B. ambiguous C. routine D. creative E. novel
The management of Delssis Inc. announces their plan of closing their operations in New York. The top management feels this move will help them cut down their overhead expenses and concentrate their resources at a single location. The employees, however, think this is a negative move. Which of the following perception biases is exemplified in this scenario?
A. Frame of reference B. Expectations C. Selective exposure D. Stereotypes