If a company adapts or changes both a product and the communications, the company engages in a process called ________
A) straight extension
B) product reinvention
C) product adaptation
D) dual adaptation
E) full adaptation
D
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Merchandise subject to terms 1/10, n/30, FOB shipping point, is sold on account to a customer for $25,000. The seller paid freight costs of $2,000 and issued a credit memo for $10,000 prior to payment. What is the amount of the cash discount allowable?
A) $170 B) $150 C) $130 D) $250
Judith is a CPA with an excellent reputation and client base. She sells her tax preparation business to Shawn, and the sales contract includes a noncompete clause restricting Judith from opening a similar business for one year within a 10-mile radius of her former office. If she opens a tax preparation office five miles away after one year, a court would probably
a. grant an injunction barring her from operating the new office. b. order confiscation of all of her new client files and turn them over to Shawn. c. refuse to become involved, as the noncompete clause was illegal. d. refuse to enforce the noncompete clause, as it is unreasonable regarding time and geographic area.
Karen’s company manufactures high-end design cookware. The handles of the cookware remain cool when used on a stovetop and have slip-on covers for the handles to be used for removing the product from the oven. This demonstrates what element in the marketing mix?
a. promotion b. service c. customer orientation d. product
One element of a firm's environment is
A. chain of command. B. customers. C. decentralization. D. work specialization. E. formalization.