Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?
A. the mandate by its industry's code of ethics
B. the profit motive since aging baby boomers are a large, profitable market
C. the social responsibility concept
D. the necessity of matching competitors' actions
E. new regulatory Medicare mandates as a result of the Affordable Care Act legislation
Answer: C
You might also like to view...
The trade model of the Swedish economists Heckscher and Ohlin maintains that
a. absolute advantage determines the distribution of the gains from trade. b. comparative advantage determines the distribution of the gains from trade. c. the division of labor is limited by the size of the world market. d. a country exports goods for which its resource endowments are most suited.
The Coca-Cola Freestyle dispensing machine, which can dispense 125 sparkling and still drinks that consumers can mix via a touchscreen allowing consumers to create a beverage to suit their particular taste, is an example of permission marketing
Indicate whether the statement is true or false
________ is an example of a nontechnology communication selling activity.
A. Identifying and targeting key customer accounts B. Enhancing language and overall communication skills C. Developing database management skills D. Leaving voice-mail messages E. Creating useful company web page content
Which of the following statements is not true of mobile housing?
A) Mobile homes typically decrease in value with age. B) Most mobile homes are permanently affixed to a housing site. C) Mobile homes generally receive the same type of financing as traditional single family dwelling units. D) Construction costs per square foot are considerably less than for on-site construction.