In the case of direct involvement, a company that wants to enter a competitive market should ________
A) establish franchised outlets in the new market
B) approach retailers selling substitute products in the new market
C) approach retailers selling complementary products in the new market
D) establish bonds with distributors or wholesalers in the new market
A
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A group of independent retailers that band together to set up a jointly owned, central wholesale operation that also conducts joint merchandising and promotion is a ________ ________.
Fill in the blank(s) with the appropriate word(s).
ABC has 61,000 shares of $16.00 par common stock outstanding. ABC announces a stock split of 4-for-1. What is the effect of the split?
A) par stays at $16.00; total shares increase to 15,250 B) par drops to $8.00; total shares stay at 61,000 C) par drops to $4.00; total shares increase to 244,000 D) par goes to $64.00; total shares increase to 244,000
Currently, Diego Calabresa is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is Diego's employer?
A) a financial intermediary B) a physical distribution firm C) a marketing service agency D) a reseller E) a green marketer
Consider the data on Inventory for Blenders Over a 20-Day Period. Any time that ending inventory falls to 15 or below, an order is placed for 30 units of the product. The lead time for delivery varies and is shown in the column under Lead Time. If the holding cost per unit were $12, what are the total inventory costs for the 20-day period?
A. $3,360
B. $3,360
C. $3,444
D. $3,204