A marketing manager wants to efficiently reach large numbers of customers in a creative way and she is not concerned about the production costs of the medium. Based on the manager's consideration, ________ will be the most appropriate promotional form.
A. advertising
B. sales promotion
C. personal selling
D. public relations
E. direct marketing and interactive marketing
Answer: A
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A(n) ______ maps how a product’s parts go together and the order in which they are assembled.
A. assembly chart B. assembly drawing C. route sheet D. process map
According to Dunlop, what type of gifts do individuals make to meet a nonrecurring need of an organization?
A. regular B. special C. ultimate D. principal
Which of the following statements is False?
a. Advertising is an example of product cost. b. Product costs are also called as inventoriable costs. c. Prime cost are also called inventoriable costs. d. Direct material is an example of product cost.
J & J Products uses operational costing. One of their customers has requested 1,000 units of an identical product. J & J estimates the following will be incurred to fulfill the customer order: Total direct materials $2,000 Total direct labor hours 50
hours Direct labor cost per hour $20 per hour In addition, J & J allocates overhead based on direct labor cost. At the beginning of this year, they estimated overhead costs would total $800,000 and direct labor would cost a total of $3,200,000. Required: A. What will be the predetermined overhead rate used during the year? B. What will be the total manufacturing costs for the above customer's order?