Delivery of target communications/marketing to customers that are a firm’s worst (least profitable) should focus on?
a. Converting the customers to be more profitable
b. "Firing" the customers in a diplomatic way
c. Abruptly ending communication with the customers
d. Steering the customer to other in-house products and services
b. "Firing" the customers in a diplomatic way
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An opportunity cost is:
A) one that increases as output increases and decreases as output decreases. B) a cost that does not increase as output increases and does not decrease as output decreases. C) the benefit given up or sacrificed when one alternative is chosen over another. D) a cost that cannot be easily and accurately traced to a cost object.
A spin-off is a type of divestiture in which the assets of a division are sold to another firm.
Answer the following statement true (T) or false (F)
The initial outlay includes the immediate cash outflow necessary to purchase the asset and put it in
operating order. Indicate whether the statement is true or false
Considering the cases reported in this Chapter, all of them used ______.
A. an outside consultant B. the thinking and practice of organization change from business industrial organization C. elected officials D. none of these