Briefly discuss the enforceability of contracts by third parties
Contracts can be enforced by third parties when they were intended beneficiaries of the contracting parties. Intended beneficiaries would include creditor and donee beneficiaries. Others who might benefit from a contract but the parties did not intend to benefit are called incidental beneficiaries. They have no right to enforce the contract.
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Marketers have traditionally classified products on the basis of characteristics such as durability, tangibility, and use
Indicate whether the statement is true or false
Market segments that can be effectively reached and served are said to be ________
A) measurable B) accessible C) substantial D) actionable E) profitable
Why might individual departments prefer sequential product development?
What will be an ideal response?
The just-in-time operating environment typically is characterized by a large number of non-value-adding activities
Indicate whether the statement is true or false